Using our proprietary methodology rooted in the science of experimental psychology, our image research uncovers the “hot buttons” – often sub-conscious and usually emotional – that are the true drivers of consumer preferences and purchase behavior.
Contact us today to find out how we can make a difference to your marketing campaign.
Fine-tune your campaign by discovering the ‘hot buttons’ that are the true drivers of consumer choice.
Learn about how one of America’s premier destinations uncovered hidden motivators for travel and created a campaign that generated, in a single year, over $75 million in tax revenue for the state.
The research conducted by Longwoods was fundamental to building Destination DC’s brand architecture. They delivered a roadmap to launch and sustain what has by all means been a great success.
William Hanbury, President and CEO, Destination DC
Launch a campaign that produces measurable ROI
Our research has demonstrated that when creative pushes the right emotional hot buttons, it can be as much as 100 times more effective in terms of return on investment than when it misses the emotional mark.