Bermuda Tourism Authority’s big return on $1.3m marketing spend

It is the million-dollar question, literally. How much did Bermuda get back from the $1.3 million spent on a nine-month tourism ad
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Virginia Beach’s tourism strategy: Excite millennials, promote winter visits

Virginia Beach may be known for its sprawling beaches and vibrant oceanfront, but the city’s advertising committee is
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Dollars continue to surge into Asheville tourism sector

But hotelier predicts lower hotel occupancy and room rates for up to four years as new area hotels open — particularly beyond downtown Asheville and Buncombe County’s tourism indu
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Travel Wisconsin Scores Viral Hit

HAZELHURST, WI (WSAU-WXPR) — Wisconsin tourism has gone viral. Travel Wisconsin’s online video, “Real Fun: Our Wisconsin Cabin Story,” has hit more than
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Ohio’s ‘Find it here’ tourism ads set to air

The new ad slogan for TourismOhio — “Ohio. Find it here” — was criticized on social media when it was unveiled in November. But in TV ads that begin a
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ROOST preaches value of one brand for Adirondacks at marketing summit

LAKE PLACID – Speaking to more than 200 business officials from the Adirondack region at the Conference Center Thurs
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Can tourism help revive West Virginia’s coal-based economy?

MINDEN, WV – Jimmy Kimmel could have a field day in West Virginia. The ironies are rampant. Folks in Washington, D.C., pay $20 a
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Detroit comeback story to be featured in 2016 Pure Michigan campaign

LANSING — Detroit’s post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign in 2016, as the state
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Here’s what the new research on the NM True campaign shows

Does advertising work? In the case of the New Mexico True tourism campaign, said Bill Siegel, the founder of research firm Longwoods I
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Why Tourism Advertising is More Powerful Than You Think

I’ve known Bill Siegel for a long time. He and his firm Longwoods International have been tracking the performance of the advertising ca
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