Bermuda Tourism Authority’s big return on $1.3m marketing spend

It is the million-dollar question, literally. How much did Bermuda get back from the $1.3 million spent on a nine-month tourism advertising campaign last year? The answer is $17 million, or a return on investment of $15.30 for each advertising dollar spent. That is the conclusion of a
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Virginia Beach’s tourism strategy: Excite millennials, promote winter visits

Virginia Beach may be known for its sprawling beaches and vibrant oceanfront, but the city’s advertising committee is looking to excite potential vacationers about even more than that. The city council-appointed committee meets once a month to make recommendations to the Director of t
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Dollars continue to surge into Asheville tourism sector

But hotelier predicts lower hotel occupancy and room rates for up to four years as new area hotels open — particularly beyond downtown Asheville and Buncombe County’s tourism industry continued to thrive during the past fiscal year, which concluded at the end of June. The area s
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Travel Wisconsin Scores Viral Hit

HAZELHURST, WI (WSAU-WXPR) — Wisconsin tourism has gone viral. Travel Wisconsin’s online video, “Real Fun: Our Wisconsin Cabin Story,” has hit more than four million views across social media channels. The video debuted in April and was filmed at Black Cliff’s Resort in Hazelhur
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Ohio’s ‘Find it here’ tourism ads set to air

The new ad slogan for TourismOhio — “Ohio. Find it here” — was criticized on social media when it was unveiled in November. But in TV ads that begin airing Monday, viewers around Ohio and in two nearby markets will see the slogan overshadowed by images of people enjoying themselves on
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ROOST preaches value of one brand for Adirondacks at marketing summit

LAKE PLACID – Speaking to more than 200 business officials from the Adirondack region at the Conference Center Thursday, market research consultant Bill Siegel asked the crowd to yell out whom they work for, all at the same time. Following the cacophany, Siegel presented a slide
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Can tourism help revive West Virginia’s coal-based economy?

MINDEN, WV – Jimmy Kimmel could have a field day in West Virginia. The ironies are rampant. Folks in Washington, D.C., pay $20 a pound for ramps; here locals harvest ramps in the hollows – and eat them for free. If you raft, mountain bike and rock climb, you’re a hippie, but not
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Detroit comeback story to be featured in 2016 Pure Michigan campaign

LANSING — Detroit’s post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign in 2016, as the state tries to redirect its image from a city in transition to an outright tourist destination. The city will be the star of a 30-second national television commercial
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Here’s what the new research on the NM True campaign shows

Does advertising work? In the case of the New Mexico True tourism campaign, said Bill Siegel, the founder of research firm Longwoods International, New Mexico saw the largest boost in awareness and return on investment of any state he’s measured this year. Siegel said that last
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Why Tourism Advertising is More Powerful Than You Think

I’ve known Bill Siegel for a long time. He and his firm Longwoods International have been tracking the performance of the advertising campaigns of countries, states and cities for over 25 years. So when he called me up and said, “Can we get together? I’ve got some really interesting n
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