Longwoods Gives Back to Tourism Industry

Longwoods International Founder and CEO Bill Siegel presents a check for an initial $15K to DMAI CEO Don Welsh (left) and Visit Savannah CEO and Chair of the Destination and Travel Foundation Board Joe Marinelli (right), to advance the travel and tourism industry via the work of the D
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Longwoods International Announces Comprehensive Research Partnership With DMAI

Longwoods International has entered into a new partnership with Destination Marketing Association International (DMAI).At a time when it is increasingly important for destinations to have complete, thorough and accurate data upon which to base decisions, DMAI and Longwoods will offer
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Destination Marketing & Economic Development Creating a Singular Place Brand

In partnership with DMAI, Longwoods surveyed more than 18,000 consumers about destination marketing campaigns and economic development. The results were presented at the DMAI Annual Convention in Austin, Texas. Download the summary and the DMAI presentation.
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DMAI Commissions Longwoods to Explore Halo Effect of Tourism Advertising

Destination Marketing Association International (DMAI) has commissioned Longwoods to develop a whitepaper about the “halo effect” of tourism advertising. The paper will explore the many ways in which tourism advertising goes beyond influencing travel, to improve public perceptions of
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Longwoods International Hires Pure Michigan Leader

Toronto, ON, October 14, 2014 — George Zimmermann, who headed Travel Michigan until his retirement last April, has been named Chairman of Longwoods International USA Inc., the U.S. affiliate of leading tourism research firm Longwoods International, based in Toronto. Zimmermann l
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