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The added urgency of Sarasota County tourism marketing

Does tourism research and marketing matter? Or do visitors drift into Southwest Florida on their own? Colorado represents a case study in
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Growing Asheville’s tourism industry

In 2016, Explore Asheville hired Longwoods International to compile a visitor profile. The firm, which has offices throughout the U.S. and in Toronto, bases
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Study: More money, more visitors in Savannah during 2017

According to the annual Visit Savannah Visitor Study compiled by Longwoods International visitors spent $2.91 billion, which was up four
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Tourism spending climbs for eighth straight year in Wisconsin

Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion, according to numbers released Frid
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Here’s why the Coast falls short as a family-friendly vacation destination, survey says

Locals tend to think of South Mississippi as a coastal playground for families, with affordable family-fri
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Tourism and outdoor recreation are significant economic drivers

Recent research conducted by Longwoods International illustrates a strong connection between a dynamic tourism campaign and a “halo effect,” significantly improving our imag
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New Family Travel Research Confirms High-Value Market

The Family Travel Association partnered with tourism market research firm Longwoods International to create a new profile of the family tr
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Governor Scott Walker Highlights Success of Tourism Industry at Governor’s Conference on Tourism

In 2016, tourism had a $20 billion impact on Wisconsin’s economy, according to Tourism Economics
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Travel Oregon unveils $5 million animated tourism campaign, showcasing state’s great outdoors

Travel Oregon is trying something different with its latest tourism campaign. The state’s tourism bur
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Colorado’s experience with defunding tourism

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Gov. Jim Justice can commiserate with the turn-of-the-18t
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