Study says ads lured many to isles

The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in 1997 to attack a slump in tourist arrivals paid o
Read More

Governor signs bill benefiting tourism industry

Gov. Cayetano signed S.B. 2259 Thursday to create the Hawaii Tourism Authority and to double tourism funding. The tourism fund will get 2.75 per
Read More

Study: HVCB ads drew isle visitors

The $10 million that the state spent last spring on an emergency program to boost Hawaii’s waning tourism industry paid off handsomely, according to a s
Read More

State funds for tourism do pay off, study says

A Toronto consulting firm hired by the HVCB finds $7.9 million in spending led to $1 billion in revenue State spending on tourism promotion clearl
Read More

State must develop goals if HVCB is to meet them

In a previous column, I wrote about establishing a stable, predictable source of funding for the Hawaii Visitors and Convention Bureau. With ab
Read More