Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past. (As seen on WZZM TV 13) A new report from Longwoods International found the Pure Michigan advertising campaign is responsible for $1.5 billion in spending around the state, as well as 5 million
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Report: Pure Michigan campaign is working

LANSING, MI (WHTC) –  The award-winning Pure Michigan advertising campaign continues to drive travel and spending to Michigan from out-of-state visitors and to improve the image of Michigan as a regional and national leisure travel destination. A report from Longwoods Internatio
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State: Pure Michigan campaign prompted 4.6 million trips in 2015

Tourism agency releases new data to estimate Pure Michigan ROI LANSING — The state says its signature Pure Michigan marketing campaign had its best-ever results in 2015, prompting more than 4.6 million trips to the state. The data, based on survey results from Toronto-based research f
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‘Pure Michigan’ brand strong even after Flint water crisis, Gov. Rick Snyder says

Gov. Rick Snyder said on Apil 19, 2016 that the Flint water crisis has not affected the Pure Michigan tourism brand. LANSING, MI — Early numbers indicate that Pure Michigan tourism hasn’t been affected by the Flint water crisis, Gov. Rick Snyder told reporters at the Pure
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Pure Michigan campaign encourages tourism

LANSING, MI (WLNS) – The Governor’s Pure Michigan conference on tourism highlighted the continual growth and success of the campaign over the past ten years. In 2015, out of state visitors spent nearly $1.4 billion in communities and at local businesses around the state. “Lot’s more p
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Pure Michigan a strong investment in state’s economy

The Pure Michigan campaign continues to generate a strong impact for the state’s economy according to data released today at the 2016 Pure Michigan Governor’s Conference on Tourism. In 2015, 4.6 million trips were made to Michigan as a result of exposure to the Pure Michigan campaign
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Detroit comeback story to be featured in 2016 Pure Michigan campaign

LANSING — Detroit’s post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign in 2016, as the state tries to redirect its image from a city in transition to an outright tourist destination. The city will be the star of a 30-second national television commercial
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Travel Michigan leader who oversaw Pure Michigan campaign to retire this week

When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually promoting the state as a vacation destination. If Travel Michigan were to ever get more funding, it needed to boost business, and Zimmermann knew it had to prove its case. By 2004, Travel Mic
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State Says Pure Michigan Campaign Drove $1.2 Billion Visitor Spending

A new report on Michigan’s 2013 tourism industry from the Toronto-based tourism research firm Longwoods International says the state’s Pure Michigan campaign drove more than 4 million trips last year, producing $1.2 billion in economic impact.   Read more on CBS Detroit
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Pure Michigan lures more out-of-state visitors; campaign targets Canada, Germany and England

Pure Michigan’s advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase of roughly 300,000 over 2012, according to a study released Tuesday at the Pure Michigan Governor’s Conference on Tourism held near Traverse City. “These res
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