Travel Michigan leader who oversaw Pure Michigan campaign to retire this week

When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually promoting the state as a vacation destination. If Travel Michigan were to ever get more funding, it needed to boost business, and Zimmermann knew it had to prove its case. By 2004, Travel Mic
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Proof: Tourism Promotion Campaigns Increase Visits

Reducing state and local tourism marketing programs in the name of saving taxpayer dollars impedes economic growth, according to new research conducted by Longwoods International and commissioned by the U.S. Travel Association. A comprehensive analysis of recent campaigns by the State
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