West Virginia looks to capitalize more on being “wild and wonderful”

Former state Senator and successful businessman Oshel Craigo once told me his simple secret to success: “Early to bed, early to rise, work like hell and advertise.” There’s a lot of truth to that old business axiom, especially as it relates to the state’s critical tourism industry. A
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Short take on WV tourism

A new study by Longwoods International states that West Virginia tourism is not only growing but is having a positive effect on other aspects of West Virginia’s economy. The study notes that the state’s Wild, Wonderful West Virginia marketing campaign generated 1.2 million trips to We
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Tourism marketing paying off for West Viginia

CHARLESTON – A recent report found that West Virginia’s current branding and marketing campaign has significantly increased the positive image of West Virginia, while also doubling the return on investment in the campaign over the past year. Gov. Earl Ray Tomblin applauded
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Goodwin pleased with results of tourism study

CHARLESTON, W.Va. — State Tourism Commissioner Amy Shuler Goodwin says the results of a new study serve as confirmation that West Virginia is becoming more of a player for tourism dollars the region. The study, conducted by Longwoods International, shows for every dollar of state mone
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NMB chamber has helped create jobs, improved community

One of the fundamental goals of the North Myrtle Beach Chamber of Commerce, Convention & Visitors Bureau (CVB), if not the most important, is to help develop a flourishing community that provides a place for our local citizens and businesses to thrive. While we aim to keep our loc
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Dollars continue to surge into Asheville tourism sector

But hotelier predicts lower hotel occupancy and room rates for up to four years as new area hotels open — particularly beyond downtown Asheville and Buncombe County’s tourism industry continued to thrive during the past fiscal year, which concluded at the end of June. The area s
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The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s tourism promotion campaign created a “halo effect,” lifting not only visitorship but driv
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Debunking myths about tourism

In my recent journeys around Colorado, I’ve been surprised at how poor information can take on a life of its own – and even gain traction as a widely accepted truth. That’s what we call a myth. And like the five below, myths get in the way of good decision-making. My
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ROOST preaches value of one brand for Adirondacks at marketing summit

LAKE PLACID – Speaking to more than 200 business officials from the Adirondack region at the Conference Center Thursday, market research consultant Bill Siegel asked the crowd to yell out whom they work for, all at the same time. Following the cacophany, Siegel presented a slide
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Top Destination Marketing Trends to Look Out For in 2016

We’ve leveraged the amazing brain trust of resources available to us by our partner DMO’s and agencies to identify destination marketing trends that you should be on the lookout for in 2016. The thoughts and insight below are from some of the brightest minds in the destina
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