When budgeting, note the return on investment of tourism marketing

In these tumultuous economic and politicized times, it is important that we look beyond the rhetoric that, on its face, may ma
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West Virginia looks to capitalize more on being “wild and wonderful”

Former state Senator and successful businessman Oshel Craigo once told me his simple secret to success: “Early to bed, early
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Short take on WV tourism

A new study by Longwoods International states that West Virginia tourism is not only growing but is having a positive effect on other aspects of West Virginia’s econom
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Tourism marketing paying off for West Viginia

CHARLESTON – A recent report found that West Virginia’s current branding and marketing campaign has significantly increased the positi
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Goodwin pleased with results of tourism study

CHARLESTON, W.Va. — State Tourism Commissioner Amy Shuler Goodwin says the results of a new study serve as confirmation that West Virginia is beco
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NMB chamber has helped create jobs, improved community

One of the fundamental goals of the North Myrtle Beach Chamber of Commerce, Convention & Visitors Bureau (CVB), if not the most import
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Dollars continue to surge into Asheville tourism sector

But hotelier predicts lower hotel occupancy and room rates for up to four years as new area hotels open — particularly beyond downtown Asheville and Buncombe County’s tourism indu
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The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International
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Debunking myths about tourism

In my recent journeys around Colorado, I’ve been surprised at how poor information can take on a life of its own – and even gain traction as a widely
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ROOST preaches value of one brand for Adirondacks at marketing summit

LAKE PLACID – Speaking to more than 200 business officials from the Adirondack region at the Conference Center Thurs
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