Editorial: Return on Investment Justifies Tourism Ads

What a refreshing way to close out 2012 and usher in 2013 — a state Cabinet department that can provide actual return-on-investment statistics for the tax dollars it has spent. That’s what New Mexico’s Tourism Department has to show for the $1.2 million it shelled out for print, telev
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Cutting Tourism Dollars Foolish

Spending on tourism promotion more than pays for itself in increased tax revenue Nearly every expense proposed in a state budget can be described by its supporters as “an investment.” But when it comes to spending state money to promote tourism, that claim is particularly
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NM hopes to shed negative image with new ads

SANTA FE, N.M. – (AP) — New Mexico this year is celebrating 100 years of statehood, but many people still confuse the Land of Enchantment with its south of the border neighbor. And some who do know the state think it’s nothing but a boring desert wasteland they would
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Tourism Leaders Express Appreciation To Lawmakers, Governor Snyder For Pure Michigan Funding

LANSING, Mich., Feb. 24, 2011 /PRNewswire-USNewswire/ — Tourism leaders thanked Gov. Rick Snyder and lawmakers for passage of legislation (HB 4160) providing a total of $25 million in funding for the Pure Michigan campaign.  The bill authorizes funding at those levels for the St
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Proof: Tourism Promotion Campaigns Increase Visits

Reducing state and local tourism marketing programs in the name of saving taxpayer dollars impedes economic growth, according to new research conducted by Longwoods International and commissioned by the U.S. Travel Association. A comprehensive analysis of recent campaigns by the State
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Philadelphia attracts record number of tourists

37.4 million visitors came to the city in 2010, up from 36 million the year prior Despite a struggling economy, the Philadelphia region attracted a record 37 million visitors in 2010, according to a study released this week. The report credited advertising and marketing efforts with i
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Snyder OKs extra $10 million for Pure Michigan ad campaign

DEARBORN – Gov. Rick Snyder is sold on selling the state, signing a bill into law Thursday giving an additional $10 million into the popular Pure Michigan advertising campaign. In a state facing a $1.4 billion deficit in the coming budget year, Snyder said the tourism campaign h
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Pure Michigan tourism campaign gets new lease on life

Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month and will pay for a spring-summer nationwide cable-TV ad campaign. Forbes magazine named Pure Michigan one of the top 10 travel advertising campaigns of all time. / January 2010 photo from
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Michigan legislators hear of ‘Pure Michigan’ success from testimony at Muskegon luge complex

NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign appears to be the kind of spending they can support. Matt Gade | Muskegon ChronicleState Rep. Frank Foster, R-Pellston, discusses Pure Michigan tourism funding as state Sen. Goeff
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Tourism pleads its case to avoid budget cuts

Leaders ask lawmakers to direct their budget ax away from tourism funds. Tourism supporters from around the state rallied at the Capitol on Monday to help persuade lawmakers to spare tourism funding from the budget ax. As part of the annual “Colorado Tourism Day,” the grou
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