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Losing Crew would tarnish area’s image, experts say

“We call it the halo effect,” said Amir Eylon, president of destination research and consulting firm Longwoods International and the former he
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Destination Leadership: Why we do what we do

In 2015, Longwoods International released a breakthrough study that irrefutably tied Tourism advertising to community awareness and appreciation for
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Bermuda Tourism Authority’s big return on $1.3m marketing spend

It is the million-dollar question, literally. How much did Bermuda get back from the $1.3 million spent on a nine-month tourism ad
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Virginia Beach’s tourism strategy: Excite millennials, promote winter visits

Virginia Beach may be known for its sprawling beaches and vibrant oceanfront, but the city’s advertising committee is
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Dollars continue to surge into Asheville tourism sector

But hotelier predicts lower hotel occupancy and room rates for up to four years as new area hotels open — particularly beyond downtown Asheville and Buncombe County’s tourism indu
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Travel Wisconsin Scores Viral Hit

HAZELHURST, WI (WSAU-WXPR) — Wisconsin tourism has gone viral. Travel Wisconsin’s online video, “Real Fun: Our Wisconsin Cabin Story,” has hit more than
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Ohio’s ‘Find it here’ tourism ads set to air

The new ad slogan for TourismOhio — “Ohio. Find it here” — was criticized on social media when it was unveiled in November. But in TV ads that begin a
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ROOST preaches value of one brand for Adirondacks at marketing summit

LAKE PLACID – Speaking to more than 200 business officials from the Adirondack region at the Conference Center Thurs
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Can tourism help revive West Virginia’s coal-based economy?

MINDEN, WV – Jimmy Kimmel could have a field day in West Virginia. The ironies are rampant. Folks in Washington, D.C., pay $20 a
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Detroit comeback story to be featured in 2016 Pure Michigan campaign

LANSING — Detroit’s post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign in 2016, as the state
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