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Michigan aims to take Pure Michigan campaign global

Now that the acclaimed Pure Michigan marketing campaign has boosted the state’s tourism profile nationally, Michigan aims to take the brand
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Pure Michigan Tourism Campaign Brought In $1 Billion In 2011

After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the state tourism group Travel Michigan an
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Pure Michigan Campaign Wins Top Awards

US Travel Association Honors Pure Michigan with Four Awards LANSING, Mich. — And the winner is…Pure Michigan, the state of Michigan’s officia
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Spurred by DNC, visitors spent more in Denver last year

Denver in 2008 bucked a national decline in business and leisure travel setting a new record for visitor spending of $3.1 billion, up nin
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SCVB research findings demonstrate success

The ROI study showed that the variety of advertisements used by the SCVB had a very favorable impact on people’s impressions of Syracuse in almost ev
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Winter campaign reflects tourism spending boost

The launch of a $7.4 million winter campaign represents the first major initiative for Travel Michigan since legislators gave a significant, one
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Arkansas working to improve its image with travelers

PARIS, Ark. — Commissioners of the state’s tourism and economic development agencies who met Thursday found they have a common proble
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Funding boost could become permanent

A major boost in funding for tourism promotion for the next few years provides the industry another test to further prove the business case for a permanent
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Washington’s New Slogan: Power Hungry

“What happens when Washington goes looking for a new identity? Officials just couldn’t get past the city’s image as a magnet for the power hungry, so
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Seeking attention from, for Colorado

6 advertising firms vying for $19 million account to bring tourists to state. Among the national and local agencies considered by the tourism office is the
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