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The added urgency of Sarasota County tourism marketing

Does tourism research and marketing matter? Or do visitors drift into Southwest Florida on their own? Colorado represents a case study in
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Travel Oregon unveils $5 million animated tourism campaign, showcasing state’s great outdoors

Travel Oregon is trying something different with its latest tourism campaign. The state’s tourism bur
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WV must promote itself because no one else will

Coca-Cola is the world’s most popular soft drink and has been, for the most part, for more than 100 years. Many might think that with such succe
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Losing Crew would tarnish area’s image, experts say

“We call it the halo effect,” said Amir Eylon, president of destination research and consulting firm Longwoods International and the former he
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Record 43 million Arizona visitors equals $58 million per day

A record 43 million overnight visitors came to Arizona last year, and they collectively spent $58 million per day during their stay
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When budgeting, note the return on investment of tourism marketing

In these tumultuous economic and politicized times, it is important that we look beyond the rhetoric that, on its face, may ma
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Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past. (As seen on WZZM TV 13) A new report from Long
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Report: Pure Michigan campaign is working

LANSING, MI (WHTC) –  The award-winning Pure Michigan advertising campaign continues to drive travel and spending to Michigan from out-of-state v
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Bermuda Tourism Authority’s big return on $1.3m marketing spend

It is the million-dollar question, literally. How much did Bermuda get back from the $1.3 million spent on a nine-month tourism ad
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West Virginia looks to capitalize more on being “wild and wonderful”

Former state Senator and successful businessman Oshel Craigo once told me his simple secret to success: “Early to bed, early
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