Record 43 million Arizona visitors equals $58 million per day

A record 43 million overnight visitors came to Arizona last year, and they collectively spent $58 million per day during their stays, according to new research focused on Arizona tourism from the Arizona Office of Tourism. “Over 43 million visitors—which is larger than the population
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When budgeting, note the return on investment of tourism marketing

In these tumultuous economic and politicized times, it is important that we look beyond the rhetoric that, on its face, may make sense but, in reality, debilitates our state and local economies. Few on either side of the aisle disagree that tourism is a bright spot in an otherwise str
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Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past. (As seen on WZZM TV 13) A new report from Longwoods International found the Pure Michigan advertising campaign is responsible for $1.5 billion in spending around the state, as well as 5 million
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Report: Pure Michigan campaign is working

LANSING, MI (WHTC) –  The award-winning Pure Michigan advertising campaign continues to drive travel and spending to Michigan from out-of-state visitors and to improve the image of Michigan as a regional and national leisure travel destination. A report from Longwoods Internatio
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Bermuda Tourism Authority’s big return on $1.3m marketing spend

It is the million-dollar question, literally. How much did Bermuda get back from the $1.3 million spent on a nine-month tourism advertising campaign last year? The answer is $17 million, or a return on investment of $15.30 for each advertising dollar spent. That is the conclusion of a
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West Virginia looks to capitalize more on being “wild and wonderful”

Former state Senator and successful businessman Oshel Craigo once told me his simple secret to success: “Early to bed, early to rise, work like hell and advertise.” There’s a lot of truth to that old business axiom, especially as it relates to the state’s critical tourism industry. A
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Short take on WV tourism

A new study by Longwoods International states that West Virginia tourism is not only growing but is having a positive effect on other aspects of West Virginia’s economy. The study notes that the state’s Wild, Wonderful West Virginia marketing campaign generated 1.2 million trips to We
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Tourism marketing paying off for West Viginia

CHARLESTON – A recent report found that West Virginia’s current branding and marketing campaign has significantly increased the positive image of West Virginia, while also doubling the return on investment in the campaign over the past year. Gov. Earl Ray Tomblin applauded
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Goodwin pleased with results of tourism study

CHARLESTON, W.Va. — State Tourism Commissioner Amy Shuler Goodwin says the results of a new study serve as confirmation that West Virginia is becoming more of a player for tourism dollars the region. The study, conducted by Longwoods International, shows for every dollar of state mone
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Virginia Beach’s tourism strategy: Excite millennials, promote winter visits

Virginia Beach may be known for its sprawling beaches and vibrant oceanfront, but the city’s advertising committee is looking to excite potential vacationers about even more than that. The city council-appointed committee meets once a month to make recommendations to the Director of t
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