West Virginia looks to capitalize more on being “wild and wonderful”

Former state Senator and successful businessman Oshel Craigo once told me his simple secret to success: “Early to bed, early to rise, work like hell and advertise.” There’s a lot of truth to that old business axiom, especially as it relates to the state’s critical tourism industry. A
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Short take on WV tourism

A new study by Longwoods International states that West Virginia tourism is not only growing but is having a positive effect on other aspects of West Virginia’s economy. The study notes that the state’s Wild, Wonderful West Virginia marketing campaign generated 1.2 million trips to We
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Tourism marketing paying off for West Viginia

CHARLESTON – A recent report found that West Virginia’s current branding and marketing campaign has significantly increased the positive image of West Virginia, while also doubling the return on investment in the campaign over the past year. Gov. Earl Ray Tomblin applauded
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Goodwin pleased with results of tourism study

CHARLESTON, W.Va. — State Tourism Commissioner Amy Shuler Goodwin says the results of a new study serve as confirmation that West Virginia is becoming more of a player for tourism dollars the region. The study, conducted by Longwoods International, shows for every dollar of state mone
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Virginia Beach’s tourism strategy: Excite millennials, promote winter visits

Virginia Beach may be known for its sprawling beaches and vibrant oceanfront, but the city’s advertising committee is looking to excite potential vacationers about even more than that. The city council-appointed committee meets once a month to make recommendations to the Director of t
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Inside the Chamber column: Understanding the power of travel promotion

As a citizen of Glenwood Springs or the surrounding area you may wonder how all those tourists could possibly benefit you. That is unless you own or work for a hospitality business, in which case you know too well the benefit of the visitor dollar versus the deficit of its absence. In
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Stephanie Klett: Throughout Wisconsin, tourism means real fun, real success

During the past five years, we’ve seen our brand of “real fun” result in real success for Wisconsin’s tourism industry, and last year was another outstanding year. In 2015, the state’s $19.3 billion tourism economy was up $800 million. The five-year growth of tourism
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Visit Savannah getting big bang for marketing bucks

Study shows exponential return on advertising money spent If you could spend a dollar and get $188 back, you’d likely consider that a pretty good investment. So does Visit Savannah, the primary destination marketing organization for the Savannah-area tourism industry. A new study comp
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Visitors spend $1.4B in Michigan

Tourists visiting Michigan spent $1.4 billion in the state during 2015. Research firm Longwoods International credits the state’s “Pure Michigan” campaign as the catalyst for 4.6 million trips into the state by tourists in 2015 and the financial impact of those trips on the stat
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Wisconsin tourism: Nearly $1B increase in 2015

GREEN LAKE – For the travelers that helped Wisconsin achieve a nearly $1 billion increase in tourism economic impact in 2015, it’s all about the fun and memories. For the state’s tourism industry, it’s big business. And for taxpayers and residents, it’s all about jobs and tax re
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