In 2016, tourism had a $20 billion impact on Wisconsin’s economy, according to Tourism Economics, the research firm commissioned by the Department of Tourism. The total six-year growth of tourism activity is up more than $5.2 billion, a 35% increase since Governor Walker took office. Visitors generate $1.5 billion in state and local revenue annually which saves taxpayers $650 per household each year. Tourism has also created 21,500 new jobs in the last six years. The industry now supports 193,500 jobs in Wisconsin. Economic impact figures for 2017 will be available in early May.
According to Longwoods International, a leader in travel research, Wisconsin ranks No. 1 in the Midwest for fun, family atmosphere, uniqueness, affordability, and outdoor recreation. The Department of Tourism’s new ad campaign celebrates these qualities by showcasing family vacations, scenic locations, and iconic travel experiences.
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