While the numbers show WestWorld of Scottsdale continues to function at an operational deficit, that’s not stopping officials there from asking for $879,500 worth of tax dollars to cover expansions and improvements event promoters say they can’t live without.
But some officials believe the investment is worth the cost. Citing the facility’s popularity with several high-profile events — and it’s potential to draw even more events and attract even more tourists to the city — some believe the old adage that to make money, you have to spend money.
Experience Scottsdale President and CEO Rachel Sacco explains a major reason why hotel rooms get booked is for events like the Barrett-Jackson classic car auction and the world famous Arabian Horse Show.
“Special events are of critical importance to Scottsdale’s tourism industry because they lure thousands of visitors to Scottsdale each year,” she said.
“According to Longwoods International, 9 percent of overnight visitors come to Scottsdale for special events, which is higher than the U.S. norm. WestWorld plays host to some of the area’s largest events including Barrett-Jackson Collector Car Auction and Scottsdale Arabian Horse Show, both of which draw more than 300,000 attendees each year.”
Ms. Sacco confirms tens of thousands visitors attend Scottsdale special events and they do spend their dollars within city limits.