The halo effect of tourism

It is a common myth that tourism marketing promotes only tourism. In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s tourism promotion campaign created a “halo effect,” lifting not only visitorship but driv
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Debunking myths about tourism

In my recent journeys around Colorado, I’ve been surprised at how poor information can take on a life of its own – and even gain traction as a widely accepted truth. That’s what we call a myth. And like the five below, myths get in the way of good decision-making. My
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Is the Price of Oil Affecting the Pagosa Springs Economy?

Recently I was part of a discussion group that was looking at the present and future impact of reduced oil prices on the economy of Southwest Colorado. In June of 2014, oil was priced at around $113 per barrel. Average oil production costs in the U.S. are $36 per barrel. (By contrast,
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Tourism tax examined

Tourism leaders point to Colorado, which lost an estimated $2.4B in visitation following tax defeat Editor’s note: This is part of an ongoing series regarding the 1 percent Tourism Community Enhancement District sales tax and the efforts underway to renew the tax in April. Local touri
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Colorado sees record 57.9 million visitors spend $10.76 billion in ’11

Colorado claimed 2.7 percent of the U.S. travel market in 2011 for the first time since state funding evaporated during the 1990s.The state’s market share continued its slow upward climb last year, rising 0.1 percentage point and hitting the level last seen in 1992, before the s
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Record visitation and visitor spending for Colorado and Denver in 2011

Colorado and Denver hosted a record number of vacationers in 2011. The annual survey by Longwoods International shows the state logged a record 57.9 million overnight visitors last year. But the one percent annual increase in visitation was eclipsed by a six percent increase in visito
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Longwoods Report: Colorado Tourism At Record Levels In 2010

The Colorado Tourism Office’s yearly study of Colorado’s travel and tourism market, conducted by Longwoods International, was released yesterday. After several years of decline, Colorado’s tourism industry had record gains in 2010. According to the 2010 report, a rec
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Colorado, Denver reap record visits in 2010

Go ahead, call it a comeback. Both Colorado and Denver saw record visitation and visitor spending in 2010, marking a full recovery from two years of economic turmoil. Luring a bigger slice of the country’s travelers, Colorado and its capital broke all kinds of records last year.
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Tourism pleads its case to avoid budget cuts

Leaders ask lawmakers to direct their budget ax away from tourism funds. Tourism supporters from around the state rallied at the Capitol on Monday to help persuade lawmakers to spare tourism funding from the budget ax. As part of the annual “Colorado Tourism Day,” the grou
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Colorado Senate OK’s tourism funding for 2010

House Bill 1339 passes state Senate; bill would allocated $15 million to tourism promotion DENVER — The Colorado Senate voted Friday to fund the state’s tourism-promotion efforts to the tune of $15 million for 2010. The bill passed out of the state House of Representatives last
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