Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past. (As seen on WZZM TV 13) A new report from Lon
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Report: Pure Michigan campaign is working

LANSING, MI (WHTC) –  The award-winning Pure Michigan advertising campaign continues to drive travel and spending to Michigan from out-of-state
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Visitors spend $1.4B in Michigan

Tourists visiting Michigan spent $1.4 billion in the state during 2015. Research firm Longwoods International credits the state’s “Pure Michigan” campaig
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State: Pure Michigan campaign prompted 4.6 million trips in 2015

Tourism agency releases new data to estimate Pure Michigan ROI LANSING — The state says its signature Pure Michigan marketing c
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‘Pure Michigan’ brand strong even after Flint water crisis, Gov. Rick Snyder says

Gov. Rick Snyder said on Apil 19, 2016 that the Flint water crisis has not affected the Pure Michigan tourism bra
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Pure Michigan campaign encourages tourism

LANSING, MI (WLNS) – The Governor’s Pure Michigan conference on tourism highlighted the continual growth and success of the campaign over the past te
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“Pure Michigan” campaign keeps growing for state

LANSING, Mich. (WLNS)-  The Pure Michigan campaign continues to have a large impact on our state’s economy, according to data released at the 20
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Pure Michigan a strong investment in state’s economy

The Pure Michigan campaign continues to generate a strong impact for the state’s economy according to data released today at the 2016 Pure
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Detroit comeback story to be featured in 2016 Pure Michigan campaign

LANSING — Detroit’s post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign in 2016, as the stat
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Travel Michigan leader who oversaw Pure Michigan campaign to retire this week

When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually promoting the state
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