Travel & Tourism Research

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Longwoods has been a leader in tourism research since 1985, when we conducted the largest ever study of American travel behavior.

That tradition continues today with Longwoods Travel USA®, the largest ongoing study of the nation’s business and leisure travel, conducted quarterly since 1990.
 
Featured Case Study
Colorado_Case_Study_Cover Documenting research that spans more than 20 years, this case study provides a quintessential demonstration of the financial value of marketing. Read more
DMO Survival Tool Kit
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Attention DMOs, CVBs and CVAs! Get the research you need to show the relationship between destination promotion and economic development. Read more


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Our flexible research programs include visitor profiling, image research and tourism ROI.

  • Who is traveling to your destination
  • Who they traveled with
  • How much they spent
  • The main purpose of their trip
  • How far in advance they planned and booked their trip, and the tools they used to do it
  • When they traveled, and how long they stayed away
  • Transportation
  • Accommodations
  • Activities enjoyed on their trip (30+)
Contact us today for a complete list of our survey content.

We know the US travel market inside and out.