Ohio recorded 195 million visits in 2013 – both leisure and business — the most in at least 10 years, and an increase of 2.6 percent from the year before, according to new research commissioned by TourismOhio, the state’s marketing arm. According to the research, conducted by Toronto-based Longwoods International, 37 million of those 195 million visits involved an overnight stay – a figure the state hopes to increase even more with its ongoing “Too Much Fun For Just One Day” campaign.
Additional detail from the surveys will provide information on where the visitors are from, where they’re traveling to, and why. That information, she said, will help direct the state’s newly formed TourismOhio Advisory Board as it works to create a new brand for Ohio. “This will help us refine what we do,” she said, adding, “There is momentum.”
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