Skip to Content

Understand. Optimize. Know.


The Longwoods Difference

  • The quality of our research is considered the “gold standard” within the travel industry.
  • Our team’s expertise is unparalleled in both market research and tourism marketing.
  • We pride ourselves on exceeding customer expectations.

Respected Leader in Market Research Since 1978

As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

Explore
Our Services

Travel USA® Visitor Profile Research

Understand your visitors with detailed profiles including volume and spending.

Learn More

Advertising Effectiveness & ROI Research

Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.

Learn More

Brand Health & Image Assessment

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

Learn More

Resident Sentiment Research

Understand how locals perceive tourism and its impacts.

Learn More

“Halo Effect” Research

Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?

Learn More

Clarity of Place

Provides data driven community alignment for destinations.

Learn More

In The News

May 22, 2025

China Daily highlights Longwoods International’s Travel Sentiment insights in “Fewer Tourists are Choosing New York City”

May 21, 2025 – Longwoods International’s Canadian Sentiment Towards the U.S. study is cited in the article’s analysis of declining travel interest from key international markets. The reporting points to worsening perceptions of the U.S. and a growing number of travelers who are choosing alternative destinations due to concerns about…

May 22, 2025

NewsBreak / The Robin Report features Longwoods International’s Canadian Travel Sentiment Towards the U.S.

May 21, 2025 — In the NewsBreak / The Robin Report, “Is the International Tourist Retail Dollar at Risk?” mentions the latest Longwoods International Canadian Travel Sentiment Survey, citing that “the study found that 36 percent of Canadians who had planned to travel to the U.S. in…

May 22, 2025

Travel and Tour World cites Longwoods International’s Canadian Sentiment Towards the U.S.

May 21, 2025 – The Travel and Tour World article “US Faces Major Tourism Decline in 2025 as New York City Anticipates Over Ten Percent Fall in International Visitors,” cites Longwoods International’s Canadian Travel Sentiment Towards the U.S. study, which found that 60% of Canadian adults are hesitant to travel…

May 20, 2025

American Travel Sentiment Wave 96

According to the latest Longwoods International tracking study of American travelers, 22% of them plan to spend less on their summer trips, up from 14% a year ago, while 25% plan to spend more on their summer travel, down from 30% in April 2024.   About half of all travelers plan…

May 19, 2025

“Travel Industry Today” Highlights Longwoods International’s Canadian Resident Sentiment Towards U.S.

May 8, 2025 – The leading Canadian travel trade publication Travel Industry Today featured Longwoods International’s Canadian Resident Sentiment Towards U.S. Travel as its top story on May 8. The article explores growing concerns among Canadians about feeling welcome in the United States, based on findings from the latest wave…

May 16, 2025

Visit Estes Park Recognizes Clarity of Place in Destination Planning Process

May 2025 — Visit Estes Park continues to advance its Destination Master Plan with support from Clarity of Place, a partner company of Longwoods International. As noted in Estes Park News, this collaborative effort is aimed at shaping a thoughtful, sustainable path forward for tourism and community alignment. Read the…

What Clients Are Saying

“Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research delve in to key metrics like advertising awareness and provides guidance on what to focus on or refine in our creative.”

Joe Marinelli

President & CEO of Visit Savannah

“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”

Ashley Barfield

PHD, Director, Marketing Research – Georgia Dept. of Economic Development

… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.

Andy Levine

Contributor, Forbes

The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.

Bill Geist

Chief Investigator, DMOproz

A Few Of Our Clients

Upcoming Appearances

July 8, 2025 – July 11, 2025

Destinations International 2025 Annual Convention

Chicago, IL

Amir Eylon, George Zimmermann, Melissa Luebbe, Brian Screptock, Kelsey Waite, Jennifer Foster, Josanni Martinez

August 17, 2025 – August 19, 2025

U.S. Travel Association ESTO 2025

Phoenix, AZ

Amir Eylon, Melissa Luebbe, Brian Screptock, Kelsey Waite, Jennifer Foster