Study says ads lured many to isles
The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in 1997 to attack a slump in tourist arrivals paid
Read MoreMarch 04, 1999
originally published in Honolulu Star-Bulletin
Governor signs bill benefiting tourism industry
Gov. Cayetano signed S.B. 2259 Thursday to create the Hawaii Tourism Authority and to double tourism funding. The tourism fund will get 2.75 pe
Read MoreJuly 09, 1998
originally published in Pacific Business News
Study: HVCB ads drew isle visitors
The $10 million that the state spent last spring on an emergency program to boost Hawaii’s waning tourism industry paid off handsomely, according to a
Read MoreFebruary 06, 1998
originally published in Honolulu Star-Bulletin
State funds for tourism do pay off, study says
A Toronto consulting firm hired by the HVCB finds $7.9 million in spending led to $1 billion in revenue State spending on tourism promotion clear
Read MoreApril 11, 1997
originally published in Honolulu Star-Bulletin
State must develop goals if HVCB is to meet them
In a previous column, I wrote about establishing a stable, predictable source of funding for the Hawaii Visitors and Convention Bureau. With a
Read MoreDecember 09, 1996
originally published in Pacific Business News
Copyright , Longwoods International | Privacy Policy | Log in....