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Home
Research
Brand Strategy & Image
Marketing & Advertising ROI
Travel & Tourism
Case Studies
Canada, The World Next Door
Colorado
Hawaii, the Islands of Aloha
Philadelphia: With Love
Pure Michigan
Road Trips Research
News
Recent Press
Press Releases
About
About Longwoods
Senior Staff
Contact
Study says ads lured many to isles
The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in 1997 to attack a slump in tourist arrivals paid
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March 04, 1999
by Staff Writer
originally published in Honolulu Star-Bulletin
Governor signs bill benefiting tourism industry
Gov. Cayetano signed S.B. 2259 Thursday to create the Hawaii Tourism Authority and to double tourism funding. The tourism fund will get 2.75 pe
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July 09, 1998
by Staff Writer
originally published in Pacific Business News
Study: HVCB ads drew isle visitors
The $10 million that the state spent last spring on an emergency program to boost Hawaii’s waning tourism industry paid off handsomely, according to a
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February 06, 1998
by Russ Lynch
originally published in Honolulu Star-Bulletin
State funds for tourism do pay off, study says
A Toronto consulting firm hired by the HVCB finds $7.9 million in spending led to $1 billion in revenue State spending on tourism promotion clear
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April 11, 1997
by Russ Lynch
originally published in Honolulu Star-Bulletin
State must develop goals if HVCB is to meet them
In a previous column, I wrote about establishing a stable, predictable source of funding for the Hawaii Visitors and Convention Bureau. With a
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December 09, 1996
by Dr. Richard Kelley
originally published in Pacific Business News
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