Idaho Day Trippers Spend $1 Billion

'Spending on day trips is not inconsequential. You want to be able to capture that market,' said Ann Dee Johnson, vice president of Longwoods International Research, which started researching tourism in 1985, helping Canadians understand the American traveler. Longwoods now has prepared a study defining the Idaho traveler on behalf of the Idaho Department of Commerce.
Matt Borud, business development and marketing administrator for the Idaho Department of Commerce, said he is excited about the future of one-to-one marketing: 'We're still a state with a small tourism department, but instead of spraying our marketing, we can target our marketing, identifying people who fit our product.'


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