Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
Data from research firm Longwoods InternationalLANSING, Mich. (WOOD) - The Pure Michigan campaign had its...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
Gov.-elect Snyder pushes for action from lawmakers Don't look for those inspirational "Pure Michigan" ads...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...