Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Oregon Tourism Commission, dba Travel Oregon, is launching a new marketing campaign, "We Like...
[caption id="attachment_5348" align="alignleft" width="300"] A recent survey measured travelers' perceptions of South Mississippi tourism compared...
ST. PAUL, Minn. (Jan. 25, 2016) – Explore Minnesota, the state's tourism promotion office, announced...
In my recent journeys around Colorado, I've been surprised at how poor information can take...
Data Also Shows Increase in Return on Investment of New Mexico True Campaign Santa Fe...
Does advertising work?In the case of the New Mexico True tourism campaign, said Bill Siegel...