Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion...
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan...
In 2016, tourism had a $20 billion impact on Wisconsin's economy, according to Tourism Economics...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
LANSING, MI -- (Marketwire) -- 03/23/11 -- Pure Michigan was recognized by the Advertising Research...