Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
A major boost in funding for tourism promotion for the next few years provides the...
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
A new report on Michigan's 2013 tourism industry from the Toronto-based tourism research firm Longwoods...
LANSING, MI (WLNS) – The Governor's Pure Michigan conference on tourism highlighted the continual growth...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...