Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
Now that the acclaimed Pure Michigan marketing campaign has boosted the state's tourism profile nationally...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month...