Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
Dollars spent attracting tourists to West Virginia are far more reaching than a first glance...
Columbus is unlikely to lose out on any business relocations or expansions as a direct...
In these tumultuous economic and politicized times, it is important that we look beyond the...