Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month...
Data from research firm Longwoods InternationalLANSING, Mich. (WOOD) - The Pure Michigan campaign had its...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...