Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in...