Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...