Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion...
Visitors to the Hostess City opened their wallets more than ever before in 2017 contributing...
According to travel and tourism researcher Longwoods International, 9.1 million visitors made overnight trips to...
In 2016, Explore Asheville hired Longwoods International to compile a visitor profile. The firm, which...
Whether in the shape of staycations or adventurous getaways, multi-generational trips are on the rise...
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan...