Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
In 2016, tourism had a $20 billion impact on Wisconsin's economy, according to Tourism Economics...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
Now that the acclaimed Pure Michigan marketing campaign has boosted the state's tourism profile nationally...
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
Data from research firm Longwoods InternationalLANSING, Mich. (WOOD) - The Pure Michigan campaign had its...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...