Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...