Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Gov.-elect Snyder pushes for action from lawmakers Don't look for those inspirational "Pure Michigan" ads...
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month...