Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
Now that the acclaimed Pure Michigan marketing campaign has boosted the state's tourism profile nationally...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
With such an incredible bounty of food, music, history and culture, there's no other state...