Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in...