Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in...
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
A major boost in funding for tourism promotion for the next few years provides the...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
Lansing, Mich. (WZZM) The Pure Michigan ad campaign will continue after state lawmakers approved money...