Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
With such an incredible bounty of food, music, history and culture, there's no other state...
[...] In 2015, Longwoods International released a breakthrough study that irrefutably tied Tourism advertising to...
Columbus is unlikely to lose out on any business relocations or expansions as a direct...
It is the million-dollar question, literally. How much did Bermuda get back from the $1.3...