Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
LANSING, MI -- (Marketwire) -- 03/23/11 -- Pure Michigan was recognized by the Advertising Research...
LANSING, MI (WLNS) – The Governor's Pure Michigan conference on tourism highlighted the continual growth...
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...