Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
A major boost in funding for tourism promotion for the next few years provides the...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
In these tumultuous economic and politicized times, it is important that we look beyond the...
Leisure travelers influenced by advertising spent an estimated $52.6 million in Franklin County in 1999...
The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in...