Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Featured Reports
Longwoods Travel USA: U.S. Travel Market & Trends
Highlights and insights from the largest and longest-running study of U.S. travelers
American Resident Sentiment Towards Tourism
New research reveals how Americans feel about the tourism industry’s growth—both its benefits to their lives as well as the potential pitfalls.
Great American Road Trip Report
Longwoods International & Miles Partnership join together to investigate the Great American Road Trip
Study offers new insights and analysis into road trips by American travelers using over 20 years of Longwoods’ Travel USA ® data.
The Rise and Fall of Colorado Tourism
What happens when you take a successful advertising campaign and cut the budget to zero?
Canada, the World Next Door
Canada Case Study
Changing the Image of Canada in the Minds of US Travelers
A Perfect Combination
Destination Marketing and Economic Development: Creating a Singular Place Brand
Topic
Data from research firm Longwoods International LANSING, Mich. (WOOD) - The Pure Michigan campaign had...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
A new report on Michigan's 2013 tourism industry from the Toronto-based tourism research firm Longwoods...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
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