Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Data from research firm Longwoods InternationalLANSING, Mich. (WOOD) - The Pure Michigan campaign had its...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
A new report on Michigan's 2013 tourism industry from the Toronto-based tourism research firm Longwoods...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...