Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Featured Reports
Longwoods Travel USA: U.S. Travel Market & Trends
Highlights and insights from the largest and longest-running study of U.S. travelers
American Resident Sentiment Towards Tourism
New research reveals how Americans feel about the tourism industry’s growth—both its benefits to their lives as well as the potential pitfalls.
Great American Road Trip Report
Longwoods International & Miles Partnership join together to investigate the Great American Road Trip
Study offers new insights and analysis into road trips by American travelers using over 20 years of Longwoods’ Travel USA ® data.
The Rise and Fall of Colorado Tourism
What happens when you take a successful advertising campaign and cut the budget to zero?
Canada, the World Next Door
Canada Case Study
Changing the Image of Canada in the Minds of US Travelers
A Perfect Combination
Destination Marketing and Economic Development: Creating a Singular Place Brand
Topic
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
Gov. Rick Snyder said on Apil 19, 2016 that the Flint water crisis has not...
Tourism agency releases new data to estimate Pure Michigan ROI LANSING — The state says...
Pure Michigan ads deliver increased tourist dollars and revenue for the state Images of sparkling...
Dollars spent attracting tourists to West Virginia are far more reaching than a first glance...
A record 43 million overnight visitors came to Arizona last year, and they collectively spent...
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