Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.





Coca-Cola is the world's most popular soft drink and has been, for the most part...
Does tourism research and marketing matter? Or do visitors drift into Southwest Florida on their...
The Family Travel Association partnered with tourism market research firm Longwoods International to create a...
According to travel and tourism researcher Longwoods International, 9.1 million visitors made overnight trips to...
Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion...
Whether in the shape of staycations or adventurous getaways, multi-generational trips are on the rise...