Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan...
Locals tend to think of South Mississippi as a coastal playground for families, with affordable...
In 2016, tourism had a $20 billion impact on Wisconsin's economy, according to Tourism Economics...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...
A major boost in funding for tourism promotion for the next few years provides the...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...