Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan...
Locals tend to think of South Mississippi as a coastal playground for families, with affordable...
In 2016, tourism had a $20 billion impact on Wisconsin's economy, according to Tourism Economics...
Lansing, Mich. (WZZM) The Pure Michigan ad campaign will continue after state lawmakers approved money...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
LANSING, MI -- (Marketwire) -- 03/23/11 -- Pure Michigan was recognized by the Advertising Research...