Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Featured Reports
American Resident Sentiment Towards Tourism
New research reveals how Americans feel about the tourism industry’s growth—both its benefits to their lives as well as the potential pitfalls.
Great American Road Trip Report
Longwoods International & Miles Partnership join together to investigate the Great American Road Trip
Study offers new insights and analysis into road trips by American travelers using over 20 years of Longwoods’ Travel USA ® data.
The Rise and Fall of Colorado Tourism
What happens when you take a successful advertising campaign and cut the budget to zero?
Canada, the World Next Door
Canada Case Study
Changing the Image of Canada in the Minds of US Travelers
A Perfect Combination
Destination Marketing and Economic Development: Creating a Singular Place Brand
Topic
Columbus saw nearly 40 million visitors last year, according to research released Wednesday by convention...
Colorado moved back into the top 10 tourist-drawing states in America for the first time...
COLUMBUS, Ohio - Ohio attracted a record 212 million visits in 2016, for a seventh...
Report on campaign shows state ranks higher in safety, excitement level than in years past....
LANSING, MI (WHTC) - The award-winning Pure Michigan advertising campaign continues to drive travel and...
As a citizen of Glenwood Springs or the surrounding area you may wonder how all...
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