Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
A new report on Michigan's 2013 tourism industry from the Toronto-based tourism research firm Longwoods...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...