Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
LANSING, MI -- (Marketwire) -- 03/23/11 -- Pure Michigan was recognized by the Advertising Research...
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
Gov.-elect Snyder pushes for action from lawmakers Don't look for those inspirational "Pure Michigan" ads...
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...