Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
Lansing, Mich. (WZZM) The Pure Michigan ad campaign will continue after state lawmakers approved money...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...