Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Featured Reports
Longwoods Travel USA: U.S. Travel Market & Trends
Highlights and insights from the largest and longest-running study of U.S. travelers
American Resident Sentiment Towards Tourism
New research reveals how Americans feel about the tourism industry’s growth—both its benefits to their lives as well as the potential pitfalls.
Great American Road Trip Report
Longwoods International & Miles Partnership join together to investigate the Great American Road Trip
Study offers new insights and analysis into road trips by American travelers using over 20 years of Longwoods’ Travel USA ® data.
The Rise and Fall of Colorado Tourism
What happens when you take a successful advertising campaign and cut the budget to zero?
Canada, the World Next Door
Canada Case Study
Changing the Image of Canada in the Minds of US Travelers
A Perfect Combination
Destination Marketing and Economic Development: Creating a Singular Place Brand
Topic
The $10 million that the state spent last spring on an emergency program to boost...
Gov. Cayetano signed S.B. 2259 Thursday to create the Hawaii Tourism Authority and to double...
Visitors to the Evergreen State spent an estimated $15.2 billion in 2010, according to the...
Canada can capture a bigger slice of the American tourist dollar if its plays down...
Tourism Canada plans to tell Americans more about our cities and nightlife and less about...
In 1985, Longwoods was hired by the Canadian government to see if we could help...
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