Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
A major boost in funding for tourism promotion for the next few years provides the...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
LANSING, MI (WLNS) – The Governor's Pure Michigan conference on tourism highlighted the continual growth...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in...