Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.





A new report on Michigan's 2013 tourism industry from the Toronto-based tourism research firm Longwoods...
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...