Same High-Quality Data, New Possibilities
Launched in 2019, the Longwoods Compass dashboard is an interactive tool that allows our clients to dig deeper into their data, making exploration and insight generation easier than ever. The easy to use, intuitive system allows clients to move between data points, and apply and remove filters to quickly see trends, comparisons, and segmentation.
The sleek, web-based platform can be accessed from anywhere, and comes pre-loaded with an Executive Summary of the most important data points that stakeholders will ask about. The updated, minimalist design can easily be exported to either PowerPoint or PDF, making it ideal for reporting, presenting, or looking up information on the go. Compass is currently available for Longwoods Travel USA®, which includes a crosstab tool, and will soon be available for all Longwoods products.
See a demonstration of the Compass platform below, and please contact us for more information.
Understand your visitors with detailed profiles including volume and spending.
Find out if your advertising is working in terms of incremental visitation, spending, and messaging.
What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.
How does travel marketing contribute to broader economic development goals?
Longwoods' tourism experts can guide your organization through questions and challenges.
Understand how locals perceive tourism and its impacts.
Use our market research expertise to position your destination for success.