Longwoods Compass

Same High-Quality Data, New Possibilities

Launched in 2019, the Longwoods Compass dashboard is an interactive tool that allows our clients to dig deeper into their data, making exploration and insight generation easier than ever. The easy to use, intuitive system allows clients to move between data points, and apply and remove filters to quickly see trends, comparisons, and segmentation.

"We heard loud and clear from our partners that they were swimming in data and needed a tool that would help them make  sense of it all.  The problem wasn’t that they didn’t have enough data, they didn’t know what to do with what they had.  Compass is a platform that will help tell each destination’s story and to provide actionable insights.  Partners feel empowered to use their  data to make real-time decisions and to think strategically." 
-Amir Eylon, President & CEO

The sleek, web-based platform can be accessed from anywhere, and comes pre-loaded with an Executive Summary of the most important data points that stakeholders will ask about. The updated, minimalist design can easily be exported to either PowerPoint or PDF, making it ideal for reporting, presenting, or looking up information on the go. Compass is currently available for Longwoods Travel USA®,  which includes a crosstab tool, and will soon be available for all Longwoods products.

See a demonstration of the Compass platform below, and please contact us for more information.

Compass Video Demonstration
Our Services

Understand your visitors with detailed profiles including volume and spending.

Find out if your advertising is working in terms of incremental visitation, spending, and messaging. 

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

How does travel marketing contribute to broader economic development goals?

Longwoods' tourism experts can guide your organization through questions and challenges. 

Understand how locals perceive tourism and its impacts.

Use our market research expertise to position your destination for success.