Andria Godfrey, who was formerly the Senior Director of Tourism and Hospitality at ADARA, has joined as Vice President at Longwoods International, the leading tourism research consultancy with a U.S. headquarters in Columbus, OH. For the past ten years, Godfrey has led DMO strategy and development by working with the travel industry to navigate the world of data and analytics. 

“The breadth and depth of Andria’s tourism research experience and expertise is very impressive,” said Bill Siegel, Founder and Executive Chairman of Longwoods International. “We are thrilled to have a professional of her caliber joining the Longwoods team.”

Prior to joining ADARA, Andria spent seven years in research leadership positions for destination marketing organizations, including Research Director roles at Georgia Tourism and Texas Tourism.

“I am both excited and honored to join the senior leadership team at Longwoods International, the ‘gold standard’ when it comes to travel and tourism research. Their research-driven industry leadership consistently enhances the marketing efforts of and advocacy for DMOs which is vital to our industry.” said Andria Godfrey.   “I’m eager to combine my travel experience with a rich, forty-year history of research and innovation at Longwoods.”

Godfrey will apply her research capabilities on behalf of Longwoods’ travel and tourism clients in the U.S., Canada and around the world. She will join as a member of the team in early May.

“I have been impressed by Andria’s intellect, work ethic and customer focus during all of her professional tourism industry engagements,” said Amir Eylon, President and CEO, Longwoods International.  “She will be a guiding force as Longwoods continues to expand its research capabilities in the area of big data analytics.”
 
Longwoods International is a leading travel and tourism research company with headquarters in Toronto, Canada and Columbus, Ohio, and offices in Florida, Georgia, and Wisconsin.  It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment and other custom research in 12 countries around the globe.