The Pure Michigan tourism campaign has been recognized by a national research foundation.
Travel Michigan announced Wednesday that Pure Michigan won the prestigious David Ogilvy Award for Excellence in Advertising Research, awarded by the Advertising Research Foundation.
“We are particularly proud of this Pure Michigan win because it recognizes the research driving the Pure Michigan campaign,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “Research has been the key component of our advertising strategy since the campaign was launched in 2006.”
Pure Michigan’s advertising agency, McCann Erickson Detroit, shared the honors with its media arm, Universal McCann, and research partner Longwoods International.
Pure Michigan was recently awarded $10 million by Gov. Rick Snyder, after two years of cuts due to budget constraints.
That restores the fund to $25 million for 2011.