Pure Michigan lures more out-of-state visitors; campaign targets Canada, Germany and England

Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase of roughly 300,000 over 2012, according to a study released Tuesday at the Pure Michigan Governor's Conference on Tourism held near Traverse City.
"These results demonstrate the effectiveness of Pure Michigan and provide a strong foundation for continued growth in Michigan's tourism industry," Gov. Rick Snyder said in a statement.

"The investments we are making in our national advertising campaign and out-of-state marketing are bringing new travelers and more spending to Michigan," said George Zimmermann, the state's top travel official, said in a statement. "As awareness about Michigan as a national travel destination continues to grow, we are also laying the groundwork to be part of the conversation for international travelers planning to visit the United States."

 

Read more on Michigan Live

Interested in talking?